Designing the next 'Uber of DOOH' with Advertise Here

Advertise here is a new startup, founded by 8bit consultancy and another investor to revolutionise the Digital Out of home advertising advertising sector. The concept is that sole traders, companies and enterprises can request a billboard, underground ad or other forms of DOOH for a given number of days. This is forward thinking in the field as it allows users to create an ad campaign easily without the need of an agency.

The UK OOH market reached £1.3bn in 2024, a 12% increase year-on-year, primarily driven by digital expansion and reaches 70% of UK adults weekly. Projections: It is forecasted that by 2027, DOOH will comprise 75% of the total UK OOH market. Every campaign analysed in recent geo-based studies showed performance uplift, with DOOH-exposed areas performing 11% to 16% better than areas using other channels alone. The long term affects being that DOOH creates a "priming effect", increasing attention to subsequent online ads by 36% and boosting cookie-less click-through rates by 67%